BBA (Hospitality & Culinary Management) (Honours / Honours with Research)
Programmes Structure
Courses and Specializations
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 1–2 Foundation Courses & Discipline-specific Course | 10 | ||||||
| TH4127 | Indian and European Culinary Foundation (Theory) | 3 | 45 | 45 | 30 | 75 | |
| TH4126 | Indian and European Culinary Foundation (Practical) | 3 | 90 | 45 | 30 | 75 | |
| TH4134 | Food and Beverage Service Management (Theory) | 2 | 30 | 30 | 20 | 50 | |
| TH4133 | Food and Beverage Service Management (Practical) | 2 | 60 | 30 | 20 | 50 | |
| 1 Foundation Course | 4 | ||||||
| TH4335 | Hospitality Today: An Introduction | 2 | 30 | 30 | 20 | 50 | |
| TH4144 | Hospitality Law | 2 | 30 | 30 | 20 | 50 | |
| 1 or 2 Courses of 2 or 3 Credits | 2 | ||||||
| TH4140 | Hospitality Communication Skills | 2 | 30 | 50 | 0 | 50 | |
| 1 Course of 3 Credits | 4 | ||||||
| T3646 | Advanced Excel | 2 | 30 | 50 | 0 | 50 | |
| TH4141 | Hospitality Computing (Practical) | 2 | 30 | 50 | 0 | 50 | |
| 1 or 2 Courses of 2–3 Credits | 2 | ||||||
| TM2005 | Environmental Studies: Our Common Earth | 2 | 30 | 50 | 0 | 50 | |
| 50 | TOTAL – Semester I | 22 | 405 | 410 | 140 | 550 |
Learning Objectives:
CO1: To learn the importance kitchen organization and hierarchy.
CO2: To understand about the components of breakfast, lunch and dinner in Indian and European cuisine.
CO3: To learn about the regional specialties of Indian & European cuisine.
CO4: To learn about menu planning in both Indian & European cuisines.
Learning Objectives:
CO1: To equip students with basic knife skills.
CO2: To understand the operational procedures of various culinary equipment
CO 3: To understand the fundamental of European & Indian cookery with reference to stocks,sauces, meats , seafood and snacks.
Learning Objectives:
CO 1: To understand the concepts related to menu, its planning, design and engineering.
CO 2: To understand the classification of beverages into various categories.
CO 3: To gain knowledge of Alcoholic beverages, their styles and service.
CO 4: To understand the operations of bar and its statutory requirements.
Learning Objectives:
CO 1: Use the right equipment and glassware for preparation and service of alcoholic beverages.
CO 2: Understand the service of wine, spirits, aperitifs, liqueurs and beers.
CO 3: Understand Bar Operations
Learning Objectives:
To learn about the nature and core components of the Hospitality sector.
To learn about the use of technology in hospitality.
To understand the various career options available in the Hospitality sector
To learn about the emerging M.I.C.E. sector.
To understand the emerging trends in hospitality and their impact on the Hospitality business.
Learning Objectives:
CO 1: Gain a management perspective of current laws and regulations that affect the hospitality industry.
CO 2: Gain knowledge of how to protect your guests' safety.
CO 3: Gain practical knowledge of law situations that occur within the industry and methods for correction
CO 4: Gain knowledge of hospitality law and how it specifically applies to the hospitality industry.
CO 5: To gain knowledge about various licenses and permits that are required for operating hospitality businesses.
Learning Objectives:
CO1: To learn the importance of effective communication in Hospitality Management
CO2: To understand the relevance of effective speaking and listening to manage customer expectations
CO 3: To understand the barriers in communication and how to overcome them.
CO 4: To understand the different forms of Communication.
Learning Objectives:
To make the student competent enough to use excel applications for data analysis and interpretation.To help the student to understand excel applications with respect to financial functions.
Learning Objectives:
CO 1: Identify common technology systems used in hospitality operations.
CO 2:Identify and explain the function of common PMS interfaces, which include point-of-sale systems, call accounting systems, energy management systems, electronic locking systems, and guest-operated devices
CO 3: Learn the essentials and use of internet, social media, digital marketing
Learning Objectives:
1.This course will reinforce and expand students " knowledge and concern for the environment along with the understanding of contexts and concepts in sustainable development. The course will have multi-disciplinary dimensions drawing from anthropology, geography, development studies, law and the sciences among others
2. It will generate environmental awareness and civic responsibility among the students and promote understanding of the need to protect and conserve the environment.
3.The course will contribute towards making students globally and locally responsible citizens.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 1–2 Foundation Courses & Discipline-specific Course | 10 | ||||||
| TH4156 | Rooms Division Management (Theory) | 3 | 45 | 45 | 30 | 75 | |
| TH4155 | Rooms Division Management (Practical) | 3 | 60 | 45 | 30 | 75 | |
| TM2138 | Business Functions – A | 4 | 60 | 60 | 40 | 100 | |
| 1 Foundation Course | 3 | ||||||
| TH4129 | Basic Hotel and Restaurant Accounting | 3 | 45 | 45 | 30 | 75 | |
| 1 Course of 3 Credits | 3 | ||||||
| (Choose Any One Course from the University Basket of Multidisciplinary Courses). The list of Multidisciplinary courses offered will be updated every semester. | 3 | 45 | 75 | 0 | 75 | ||
| 1 or 2 Courses of 2 or 3 Credits (Any One) | 3 | ||||||
| 2 | 2 | 50 | 0 | 50 | |||
| T6016 | Basic Spanish 1 | ||||||
| T6014 | Basic French 1 | ||||||
| T6665 | Basic Japanese 1 | ||||||
| 1 Course of 3 Credits | 2 | ||||||
| T6839 | Presentation Skills | 2 | 30 | 50 | 0 | 50 | |
| 1 or 2 Courses of 2–3 Credits | 2 | ||||||
| T2835 | Sustainability Studies | 2 | 30 | 50 | 0 | 50 | |
| Health and Wellness Module I | 0 | ||||||
| TOTAL – Semester II | 22 | 315 | 420 | 130 | 550 | ||
| TOTAL – Year I | 44 | ||||||
| Summer | 4 Credits | 4 | INTERNAL MARKS | EXTERNAL MARKS | TOTAL MARKS | ||
| T4675 | International Food Safety & Standards | 2 | 30 | 30 | 20 | 50 | |
| TH4132 | Event Management | 2 | 30 | 30 | 20 | 50 | |
| TOTAL VOCATIONAL COURSES | 4 | 60 | 80 | 20 | 100 | ||
| TOTAL CERTIFICATE LEVEL EXIT | 48 | 375 | 500 | 150 | 650 | ||
Learning Objectives:
- CO 1: Explain how managers establish room rates and identify special room rate categories.
- CO 2: Explain the important elements of recruiting, selecting, orienting, and training rooms division employees.
- CO 3: Control expenses in the rooms division using operating budgets, cost-per-occupied-room tracking, and efficient purchasing practices.
- CO 4: Explain the safety and security needs of hospitality operations.
Learning Objectives:
- CO 1: Identify the key functions of the Rooms Division department.
- CO 2: Associate the role of the Rooms Division Manager with hospitality management functions.
- CO 3: Understand how reports are generated and rooms division operations are managed using PMS.
Learning Objectives:
- Understand marketing elements and processes and their importance in business functioning.
- Understand basic marketing concepts.
- Develop understanding of Marketing Mix elements and related concepts.
- Understand the importance of market-oriented business practices in today’s volatile environment.
Learning Objectives:
- CO1: Understand the system of double-entry bookkeeping.
- CO2: Gain knowledge about the USHA.
- CO3: Understand the concepts of Revenue, Expenditure, and Profit.
- CO4: Understand the importance of departmental accounting.
Learning Objectives:
- Use simple sentences and everyday expressions in daily-life situations.
- Introduce oneself and others, discuss hobbies and personal details.
- Read and understand medium-difficulty texts and answer related questions.
- Communicate in a simple and uncomplicated manner.
- Develop intercultural and communicative skills.
Learning Objectives:
- Use simple sentences and everyday expressions in daily-life situations.
- Introduce oneself and others, discuss hobbies and personal details.
- Read and understand medium-difficulty texts.
- Communicate simply and respond to uncomplicated speech.
- Develop intercultural and communicative skills.
Learning Objectives:
- Use simple sentences and expressions in everyday situations.
- Introduce oneself and discuss likes, dislikes, and routine activities.
- Read and understand medium-difficulty texts.
- Communicate simply and respond to uncomplicated speech.
- Develop intercultural and communicative skills.
Learning Objectives:
- Build confidence in students.
- Introduce presentation techniques such as signposting.
- Understand body language, visuals, audience engagement, and time management.
- Learn tips for creating effective PowerPoint presentations.
Learning Objectives:
- Raise awareness about sustainable development.
- Understand technological, economic, socio-political, and ecological dimensions.
- Analyze developmental challenges faced by societies and humanity.
Learning Objectives:
- Understand concepts and importance of food safety and sanitation.
- Identify food hazards and contamination sources.
- Understand the basics of microbiology.
Learning Objectives:
- CO 1: Define basic concepts related to event management.
- CO 2: Analyze financial management in events.
- CO 3: Evaluate the event management process.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 20 | |||||||
| T4920 | Internship | 20 | 1200 | 300 | 200 | 500 | |
| TOTAL – Semester III | 20 | 1200 | 300 | 200 | 500 |
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 1–2 Courses Foundation / Discipline Specific / Specialisation | 7 | ||||||
| TH4331 | Catering Operations and Management | 2 | 30 | 30 | 20 | 50 | |
| TM2144 | Business Functions – B | 2 | 30 | 30 | 20 | 50 | |
| T2744 | Services Marketing | 3 | 45 | 45 | 30 | 75 | |
| 1–2 Courses | 5 | ||||||
| T2881 | Consumer Behaviour and Insights | 3 | 45 | 45 | 30 | 75 | |
| T8000 | Service Learning | 2 | 30 | 2 | 50 | 0 | 50 |
| 1 Course of 3 Credits | 3 | ||||||
| (Choose Any One Course from the University Basket of Multidisciplinary Courses). The list of Multidisciplinary courses offered will be updated every semester. | 3 | 45 | 75 | 0 | 75 | ||
| 2 Courses of Minimum 2 Credits | 2 | 30 | 4 | 50 | 0 | 50 | |
| T6017 | Basic Spanish 2 | ||||||
| T6015 | Basic French 2 | ||||||
| T6666 | Basic Japanese 2 | ||||||
| TM2252 | Building Professional Competencies | 2 | 30 | 50 | 0 | 50 | |
| 1 or 2 Courses of 2–3 Credits | 2 | ||||||
| T2729 | Indian Ethos and Values for Management | 2 | 30 | 50 | 0 | 50 | |
| Mandatory non-credit Pass or Fail Courses | |||||||
| TH4095 | Vasudhaiva Kutumbakam | 0 | |||||
| a | Health and Wellness Module II | 0 | |||||
| TOTAL – Semester IV | 21 | 315 | 425 | 100 | 525 | ||
| TOTAL – Year II | 85 | ||||||
| Summer | 4 Credits | 4 | INTERNAL MARKS | EXTERNAL MARKS | TOTAL MARKS | ||
| T4675 | International Food Safety & Standards | 2 | 30 | a | 30 | 20 | 50 |
| TH4132 | Event Management | 2 | 30 | 30 | 20 | 50 | |
| TOTAL VOCATIONAL COURSES | 4 | 60 | 40 | 100 | |||
| TOTAL DIPLOMA LEVEL EXIT | 89 | 625 |
Learning Objectives:
- Understand the multiple facets of the catering industry.
- Gain knowledge about transport catering and its applications.
- Develop insights into operational aspects of business-enabled services.
- Understand the role of new-age catering operations.
Learning Objectives:
- State and explain basic concepts of Human Resource Management.
- Discuss and apply concepts of human resource planning, recruitment, and selection.
- Define and explain job evaluation, performance appraisal, and training development.
- Explain the role of employee relations in Human Resource Management.
- Discuss contemporary trends in Human Resource Management.
Learning Objectives:
- Analyze and apply service marketing concepts and understand the growing importance of the service industry.
- Compare, discuss, and effectively use tools and techniques of services marketing.
- Apply services marketing concepts to real-world business situations.
Learning Objectives:
- Develop insights into consumer buying behaviour.
- Analyze the impact of various factors on the consumer decision-making process.
- Explain how consumer behaviour affects marketing strategies.
Learning Objectives:
- Use simple sentences and everyday expressions in daily-life situations.
- Introduce oneself and others, discussing hobbies and personal details.
- Read and understand medium-difficulty texts and answer related questions.
- Communicate simply and respond to uncomplicated speech.
- Develop intercultural and communicative skills.
Learning Objectives:
- Use simple sentences and everyday expressions in daily-life situations.
- Introduce oneself and others, discussing hobbies and personal details.
- Read and understand medium-difficulty texts and solve related questions.
- Communicate simply and respond to uncomplicated speech.
- Develop intercultural and communicative skills.
Learning Objectives:
- Use simple sentences and everyday expressions in common situations.
- Introduce oneself and others, discussing hobbies and personal details.
- Read and understand medium-difficulty texts.
- Communicate simply and respond to uncomplicated speech.
- Develop intercultural and communicative skills.
Learning Objectives:
- Understand the importance of verbal and non-verbal communication.
- Enhance job readiness among students.
- Interpret and analyze the job-hunting process.
- Apply professional skills effectively in the workplace.
Learning Objectives:
- Comprehend the timeless and universal nature of Indian ethos and values.
- Explain the art of living enriched by wisdom and values.
- Understand business concepts through ethics and values.
- Understand the Indian perspective on management functions.
- Emphasize personal growth through self-management as per Indian philosophy.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 2–3 Courses Foundation / Discipline Specific / Specialisation | 8 | ||||||
| TH4145 | Hospitality Revenue Management | 3 | 45 | 45 | 30 | 75 | |
| TH4332 | Contemporary Hospitality and Service Industry Operations | 3 | 45 | 45 | 30 | 75 | |
| TH4157 | Security and Loss Prevention | 2 | 30 | 30 | 20 | 50 | |
| 1–2 Courses | 8 | ||||||
| TH4159 | Supervision in the Hospitality Industry | 2 | 30 | 30 | 20 | 50 | |
| TH4131 | Entrepreneurship in the Service Industry | 3 | 45 | 45 | 30 | 75 | |
| TH4142 | Hospitality Facilities Management and Design | 3 | 45 | 45 | 30 | 75 | |
| 1 Course of 3 Credits | 2 | ||||||
| TH4942 | Bakery and Patisserie Fundamentals and Techniques | 2 | 60 | 50 | 0 | 50 | |
| 1 Course of 3 Credits | 3 | ||||||
| a | (Choose Any One Course from the University Basket of Multidisciplinary Courses). The list of Multidisciplinary courses offered will be updated every semester. | 3 | 45 | a | 75 | 0 | 75 |
| 4 Credits | 4 | ||||||
| Internship with Service Leaders (Shadow) | 4 | 240 | 100 | 0 | 100 | ||
| TOTAL – Semester V | 25 | 585 | 465 | 160 | 625 |
Learning Objectives:
- CO 1: Assess customer-perceived value based on revenue management principles.
- CO 2: Construct revenue management techniques for the hotel industry using industry reports.
- CO 3: Recommend revenue management strategies for the foodservice industry based on statistical reports.
- CO 4: Evaluate the quality of revenue management decision-making in the hospitality industry.
Learning Objectives:
- Understand the nature of emerging components in the hospitality and service sector.
- Analyze emerging trends in the services sector and their impact on the economy.
- Assimilate knowledge on new-age facets of tourism.
- Explore career opportunities in emerging hospitality and service areas.
Learning Objectives:
- CO1: Explain the importance of a comprehensive risk management approach.
- CO2: Understand hotel security responsibilities and key issues in developing security programs.
- CO3: Discuss losses affecting hotel departments, including employee and guest theft.
- CO4: Describe appropriate responses to security threats in hospitality operations.
Learning Objectives:
- CO 1: Compare management theories and leadership styles in hospitality supervision.
- CO 2: Discuss theories and practices for motivating hospitality employees.
- CO 4: Understand laws related to equal employment opportunity and fair practices.
- CO 5: Identify essential elements of successful training programs and development steps.
Learning Objectives:
- CO 1: Understand basic concepts, characteristics, and functions of entrepreneurship with reference to hospitality.
- CO 2: Explain types of entrepreneurship, growth factors, and theories of entrepreneurship.
- CO 3: Understand the role of governmental and non-governmental organizations supporting entrepreneurship.
- CO 4: Introduce start-ups, venture promotion, and idea generation for successful businesses.
Learning Objectives:
- CO 1: Identify roles of hospitality facilities, operating cost categories, and factors affecting costs.
- CO 2: Describe maintenance types, goals of maintenance systems, and computerized facilities management.
- CO 3: Outline economic, regulatory, market, and environmental responsibility factors affecting facilities.
- CO 4: Gain familiarity with HVAC, lighting, fire safety, and security systems.
Learning Objectives:
- Identify bakery and patisserie raw materials and their appropriate usage.
- Operate professional bakery and kitchen equipment safely.
- Write standard recipes and apply culinary mathematics.
- Understand formulation, measurement, and production techniques.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 2–3 Courses Foundation / Discipline Specific / Specialisation | 7 | ||||||
| TH4150 | Leadership and Management in the Hospitality Industry | 3 | 45 | 45 | 30 | 75 | |
| TH4132 | Event Management | 2 | 30 | 30 | 20 | 50 | |
| New | Application of Machine Learning and Artificial Intelligence in Services | 2 | 30 | 30 | 20 | 50 | |
| 5 | |||||||
| TH4152 | Managing Hospitality Human Resources | 3 | 45 | 45 | 30 | 75 | |
| T2590 | Business Laws and Retail Legislations | 2 | 20 | 30 | 20 | 50 | |
| TOTAL – Semester VI | 12 | 170 | 180 | 120 | 300 | ||
| TOTAL 3 YEAR PROGRAM CREDITS | 122 | 2990 | 2200 | 850 | 3050 | ||
| HONOURS / HONOURS WITH RESEARCH |
Learning Objectives:
- CO 1: Understand the traditional functions of management.
- CO 2: Study the dominant contemporary views of leadership.
- CO 3: Explain organizational and personal power, responses to power, and alliance building.
- CO 4: Explain the importance of goal-setting and coaching in hospitality organizations.
- CO 5: Describe forces of change and stages of team development in hospitality organizations.
Learning Objectives:
- CO 1: Define basic concepts related to event management.
- CO 2: Analyze financial management in events.
- CO 3: Evaluate the event management process.
Learning Objectives:
- CO 1: Analyze service processes and identify ML-driven improvement opportunities.
- CO 2: Differentiate ML models and AI tools for service value chain problems.
- CO 3: Examine AI failures or ethical dilemmas and relate them to bias or compliance issues.
- CO 4: Design a responsible AI implementation strategy aligned with business objectives.
Learning Objectives:
- CO 1: Understand the unique role of HRM in the hospitality industry.
- CO 2: Recognize HR development challenges in a multicultural hospitality context.
- CO 3: Understand strategic challenges of HR management in hospitality.
Learning Objectives:
- Appreciate the legal implications of retail business.
- Understand laws regulating retail sector operations.
- Analyze emerging retail sector issues related to investment policies.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| 2–3 Courses Foundation / Discipline Specific / Specialisation | 9 | ||||||
| TH4153 | Planning and Control of Food and Beverage Operations | 3 | 45 | 45 | 30 | 75 | |
| TM2246 | Dimensions of Entrepreneurship | 4 | 60 | 60 | 40 | 100 | |
| TH4160 | Total Quality Management | 2 | 30 | 30 | 20 | 50 | |
| 8 | |||||||
| T2585 | Organizational Behaviour | 2 | 30 | 30 | 20 | 50 | |
| TMC5220 | Corporate Communications in Specialised Sectors | 4 | 60 | 60 | 40 | 100 | |
| T2452 | Introduction to Financial Services | 2 | 30 | 30 | 20 | 50 | |
| TOTAL – Semester VII | 17 | 255 | 255 | 170 | 425 |
Learning Objectives:
- CO 1: Understand how control procedures help managers assess operational results.
- CO 2: Explain how a system of food service control points helps managers carry out critical functions daily.
- CO 3: Understand the importance and function of an operating budget as a planning and control tool.
- CO 4: Describe the factors that influence menu planning strategies.
- CO 5: Identify and describe automated technology applications designed for inventory management.
Learning Objectives:
- Define and explain the various dimensions of Entrepreneurship.
- Develop an integrated approach to analyzing and understanding businesses and industries in their competitive environments.
Learning Objectives:
- CO 1: Evaluate the principles of quality management and explain their application in quality systems.
- CO 2: Identify key aspects of quality improvement cycles and use tools/techniques for controlling and improving quality.
- CO 3: Critically appraise organizational, communication, and teamwork requirements for effective quality management.
- CO 4: Critically analyze strategic issues in quality management, including current issues, and evaluate implementation plans.
Learning Objectives:
- Describe how behavior affects organizational performance and effectiveness.
- Identify factors affecting individual behavior at the workplace.
- Demonstrate the importance of team dynamics in organizations.
- Appreciate differences in organizational cultural values.
- Distinguish between characteristics of managers and leaders.
- Understand and apply knowledge of individual differences at the workplace.
Learning Objectives:
- Understand the workings of corporate communication in various sectors.
- Outline the process and role of corporate communication in specialized sectors.
- Learn different tools, tactics, and strategies for various sectors.
- Apply knowledge practically through project work.
Learning Objectives:
- Describe the nature and features of different financial services.
- Compare and contrast services provided by banks and NBFCs.
- Critically analyze the nature and role of each financial service.
| Catalog Course Code | Course Title | Credit | Continuous Assessment | Term End Examination | Total Marks | ||
|---|---|---|---|---|---|---|---|
| HONOURS | |||||||
| 2–3 Courses Foundation / Discipline Specific / Specialisation | 16 | ||||||
| TM2213 | International Human Resource Management | 4 | 60 | 60 | 40 | 100 | |
| TM2137 | Marketing Strategy and Implementation | 4 | 60 | 60 | 40 | 100 | |
| TH4151 | Managerial Economics | 2 | 30 | 30 | 20 | 50 | |
| New | Service Industry Project | 6 | 360 | 90 | 60 | 150 | |
| 1–2 Courses | 5 | ||||||
| TH4160 | Total Quality Management | 2 | 30 | 30 | 20 | 50 | |
| T2348 | Entrepreneurial Project Management | 3 | 45 | 45 | 30 | 75 | |
| TOTAL – Semester VIII | 21 | 585 | 315 | 210 | 525 | ||
| TOTAL 4 YEAR HONS PROGRAM CREDITS | 160 | 3830 | |||||
| Catalog Course Code | Course Title | Credit | 1 | 1 | Continuous Assessment | Term End Examination | Total Marks |
| HONOURS WITH RESEARCH | |||||||
| 2–3 Courses Foundation / Discipline Specific / Specialisation | 10 | ||||||
| TM2213 | International Human Resource Management | 4 | 60 | 60 | 40 | 100 | |
| TM2221 | Management Strategy | 4 | 60 | 60 | 40 | 100 | |
| TH4151 | Managerial Economics | 2 | 30 | 30 | 20 | 50 | |
| 12 Credits | 12 | ||||||
| Research Project | 12 | 60 | 180 | 120 | 300 | ||
| TOTAL – Semester VIII | 22 | 210 | 330 | 220 | 550 |
Learning Objectives:
- Understand cross cultural issues in organization.
- Understand international approaches to dealing with employees at workplace.
- Interpret cross cultural issues in organization.
- Identify global challenges in IHRM.
- Apply strategic IHRM at workplace.
Learning Objectives:
- Develop an understanding of competitive nature of marketing environment and its implication on strategy.
- Apply knowledge and skills to devise and implement appropriate marketing strategy.
- Appraise students with various current marketing tools and practices required for an industry-ready marketing professional.
Learning Objectives:
- Evaluate the forces of demand and supply of hospitality services.
- Grasp the practical applications of Utility theories.
- Determine appropriate pricing strategies for profit generation.
- Understand macroeconomic forces exercising controls over business firms.
Learning Objectives:
- Evaluate principles of quality management and their application in quality systems.
- Identify key aspects of quality improvement cycles and select tools/techniques for controlling and improving quality.
- Critically appraise organizational, communication, and teamwork requirements for effective quality management.
- Critically analyze strategic issues in quality management and evaluate implementation plans.
Learning Objectives:
- Recognize and apply approaches to Project Management.
- Prepare Project Management framework and identify International standards.
Learning Objectives:
- Understand the value and process of strategic management.
- Integrate prior learning to strategic decision-making in organizations.
- Explore organizational vision, mission, principles, techniques, and models of analysis.
- Understand strategy formulation, implementation, corporate governance, and business ethics.
